Customers： Customers’ satisfactory and success as working measurement.

Employees： Improvement of employees'quality and professional knowledge as increase of fortune,
                           employees' benefits and life standard as operating results of company.

Products： Products with continuous innovation as the main course.

Quality： Qualities of products and services as the dynamic of development.

Brand： Brand as the reflection of products and services.

Market： Seeking, exploring and seizing fine markets.

Management： Professionalization, technicalization, marketization and internationalization as
                               essential principle.